News Releases

NJM Insurance Group Donates $75,000 to Teen Driver Safety Efforts, Including $15,000 to Brain Injury Alliance Organizations

BIA Donations Mark the Conclusion of a Pivotal Year for NJM's Teen Driver Safety Programs

January 26, 2021

WEST TRENTON, NJ — NJM Insurance Group, a leading auto insurer and teen driver safety advocate in the Mid-Atlantic region, is donating a combined $15,000 to the Brain Injury Alliance of New Jersey, Brain Injury Association of Pennsylvania, and Brain Injury Alliance of Connecticut. Each organization will receive $5,000 to support future programming surrounding brain injury education.

"NJM is committed to keeping our roads safe, especially for teen drivers, who face the greatest risk of brain injury and death from car accidents," said Violet Marrero, NJM Consumer Safety Director. "We are proud to work with organizations like the Brain Injury Alliance of Connecticut, Brain Injury Alliance of New Jersey, and Brain Injury Association of Pennsylvania to educate teen drivers on safe driving practices."

The donation follows an eventful year for NJM's Teen Driver Safety Programs. Early in 2020, NJM partnered with Impact Teen Drivers to expand its safety programming in Western Pennsylvania and Connecticut. The Company also made Share the Keys and "What Do You Consider Lethal?" available online, free of charge, allowing it to reach 9,300 students, parents, and educators in Connecticut, New Jersey, and Pennsylvania during coronavirus-related remote learning. To register for a presentation, visit justdrive.njm.com/online.

NJM also continued its campaign to reduce distracted driving. In the 2019–2020 school year, 76 schools participated in NJM's second annual "Just Drive" PSA Contest. The winning schools received a combined $30,000 toward a post-prom, post-graduation, or safe driving program. Additionally, 2,260 people in Connecticut, New Jersey, and Pennsylvania signed the "Just Drive" Pledge to commit to distraction-free driving. To take the pledge, visit justdrive.njm.com/pledge.

Throughout October, NJM spread the safe driving message with a social media campaign and online driving safety quiz. In addition, NJM hosted the "Share the Keys" Instagram Reels challenge during Teen Driver Safety Week (October 18–24). Safety partners throughout the region participated in the challenge, including the Philadelphia 76ers, Carli Lloyd, 2020 Miss New Jersey Jade Glab, and others.

NJM also supported the 10th Annual U Got Brains? Champions School Showcase hosted by the Brain Injury Alliance of New Jersey. The three grand prize winners of the showcase each received $10,000 for their public service campaigns on driver safety.

"We thank everyone who participated in these efforts to make the roads safer for everyone this year," said Marrero. "We look forward to continuing to reduce distracted driving, engage teen drivers in our programs, and spread the safe driving message in 2021."

About NJM's Teen Driver Safety Program

NJM's Teen Driver Safety Programs are offered at no cost to high schools in Connecticut, New Jersey, Ohio, and Pennsylvania. "Share the Keys," a research-based presentation that provides parents and their teen drivers with the tools they need to build safe driving habits, is available in New Jersey and Pennsylvania. "What Do You Consider Lethal?" was created by Impact Teen Drivers to help teens make responsible decisions while driving. The Programs have reached more than 150,000 students since their launch in 2013. For more information about NJM's Teen Driver Safety Programs, visit njm.com/teen-driver-safety.

About NJM Insurance Group

NJM is a regional property and casualty insurer with a national reputation for customer satisfaction. Founded in 1913, NJM's mission is to provide value-based insurance solutions to its policyholders with the highest levels of service, integrity, and financial stewardship. The Company operates in a mutual fashion for the exclusive benefit of its policyholders. Headquartered in West Trenton, NJ, NJM employs nearly 2,500 workers. To learn more, visit njm.com.