NJM Insurance Group Teams with Regional Safety Partners, Launches "Share the Keys" Challenge During National Teen Driver Safety Week

October 19, 2020

Challenge is Part of Company's Month-Long Social Media Safety Campaign

WEST TRENTON, NJ — NJM Insurance Group, a leading auto insurer and teen driver safety advocate in the Mid-Atlantic region, kicked off National Teen Driver Safety Week 2020 (October 18–24) with a "Share the Keys" challenge on Instagram Reels (IG Reels). The challenge coincides with NJM's month-long social media campaign recognizing October as Distracted Driving Awareness Month and highlights safe driving and reducing the risk of teen crashes and fatalities.

"This year due to COVID-19 restrictions we are unable to host students in person, so we've shifted our Teen Driver Safety Week interactive activities to the digital space," said Violet Marrero, NJM Consumer Safety Director. "We're excited to see teens pledge to practice safe driving habits. We are also thrilled to collaborate with our partners in promoting safe driving."

On October 1, NJM kicked off their social media campaign with a teen driver safety quiz to encourage teens, with their parents, guardians and educators, to spread the message of safe driving. For each completed quiz, NJM will donate $1 to non-profit organizations dedicated to brain injury education in each participant's home state (eligible for NJ, PA or CT).

On October 18, the first day of National Teen Driver Safety Week, NJM launched the "Share the Keys" IG Reels challenge encouraging users to post and share their own short safety message. NJM worked with partners throughout the region to create an IG Reels video featuring the Philadelphia 76ers' Center Norvel Pelle and the team's mascot, Franklin the Dog, New Jersey's-own two-time Olympic gold medalist and World Cup Champion Carli Lloyd, and 2020 Miss New Jersey Jade Glab, as well as representatives from regional safety organizations including, Impact Teen Drivers, the Brain Injury Alliance of Connecticut, the Pennsylvania DUI Association, and the Brain Injury Alliance of New Jersey.

"NJM has an ongoing commitment to foster a culture of safety," said Marrero. "Working with parents and educators to help empower teen drivers with tools that create positive driving habits is a vital component of this commitment."

Take the quiz and learn how to participate in the challenge at justdrive.njm.com/tdsw.

About NJM's Teen Driver Safety Programs

NJM's Teen Driver Safety Programs launched in honor of the Company's 100th anniversary in 2013 and are offered at no cost to high schools in Connecticut, New Jersey, and Pennsylvania. The Programs consist of "Share the Keys," a research-based presentation designed to provide parents and their teen drivers with the tools they need to build safe driving habits, and "What Do You Consider Lethal?," a campaign created by Impact Teen Drivers to help teens make responsible decisions while driving. The Programs, also offered online, have reached more than 150,000 students in New Jersey and Pennsylvania. In 2016, the National Safety Council honored the program with its Teen Driver Safety Leadership Award. This coveted honor recognizes organizations that work to improve teen driver safety and save lives through dedicated community outreach and innovative educational programming. For more information about NJM's Teen Driver Safety Program and to learn more about scheduling a presentation, visit www.njm.com/teen-driver-safety.

About NJM Insurance Group

Founded in 1913, NJM is a leading property casualty insurer in the Mid-Atlantic region. The Company offers workers' compensation, auto, homeowners, renters, and umbrella coverage in Connecticut, New Jersey, and Pennsylvania. Headquartered in West Trenton, NJ, NJM employs nearly 2,500 workers and operates in a mutual fashion for the exclusive benefit of its customers. For more information, visit njm.com.